Brand image design of private gas station after transformati

start time:2020-12-11 07:43:56

The traditional marketing method is no longer suitable for this "look at the face of the era", systematic brand image design can occupy a certain advantage in the market.

In August 2019, the general office of the State Council issued the opinions on speeding up the development of circulation and promoting commercial consumption, delegating the examination and approval of refined oil retail operation qualification to the Municipal People's governments, expanding the market access of refined oil, and sounding the clarion call of market-oriented competition of gas stations.

An energy retail terminal branding campaign began. From the monopoly of traditional rigid demand to consumer centered fast-selling products; never worry about no one to refuel, to meet the market development law transformation, improve their own added value. In the future, brand chain operation is not only the need of reducing expenditure and increasing efficiency, but also the result of market competition.

[brand image design of private gas stations after transformation and upgrading
The systematic visual image display not only fully reflects the standardization and rigor of the brand, but also enhances the consumer's sense of trust in energy quality, and also determines whether the private energy filling station can win the recognition of consumers.

With the opening of energy market, consumers have more choices. In this "look at the face" era, the advantages and disadvantages of brand image will directly affect the choice of consumers, so if you want to stand out in the fierce competition, brand operators should create more reasons for consumers to choose. At the same time, systematic and standardized brand planning also provides important construction standards for chain operation.
[brand image design of private gas stations after transformation and upgrading

Brand design takes the brand logo as the core of visual identification, and the cornice of the canopy on the top of the energy filling station as the main communication image to ensure the personalized visibility of the brand image of the energy retail terminal in a certain range. Due to the particularity of the energy filling station, operators often build the filling station on both sides of the road, and the eye-catching canopy cornice design is convenient for car owners who need energy supplement to look for compensation on the road and slow down in advance to prepare for entering the station, which greatly improves the safety and convenience of energy supplement. At the same time, due to the advantages of height, the canopy cornice is also the most widely spread brand image carrier within the visual range.

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